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34 Articles Found
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  • Published:
    10 January 2023

    Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others

    In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.

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  • Published:
    17 February 2023

    RTB House’s View on Bidding and Auction Services and the Recent Timeline Updates for FLEDGE Elements

    Google has released an article announcing the availability of Bidding and Auction services in the web version of FLEDGE, as well as the status on pending FLEDGE capabilities. These two Google releases could have a major impact on the adoption of FLEDGE in the near future.

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  • Published:
    2 March 2023

    RTB House Update on FLEDGE Tests

    As a leading buy-side platform, RTB House has been involved in the development of the Privacy Sandbox ever since its announcement. Being highly experienced in retargeting, we put particular emphasis on FLEDGE. This proposal has been in preparation for years now and has been available for testing in Chrome since April 2022.

    We already shared our initial findings from the experiments in a previous article. It covered the availability of the elements for testing, our setups, and the initial results.

    In this article, we would like to provide an update on the status of both the market and RTB House as of the end of January, give more insights and results, and share our perspective on the future testing and implementation phases.

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  • Published:
    20 March 2023

    [VIDEO] 2023: The year of Deep Learning AI… and what it means for e-commerce

    Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

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  • Published:
    12 April 2023

    TCF Action Freeze, Big Tech Antitrust Update, SDA Buy-Side Analysis, and Other News

    In this Media Review, you can read 6 stories, including big tech antitrust update, Meta letting users opt out of some targeted ads (and only in selected countries), and ramping the FLEDGE origin trial back up and launching isolated experiments.

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  • Published:
    15 May 2023

    FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News

    In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

    Read Article
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