Google

In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.

Topics API has been discussed many times in the media at a conceptual level, but there are few detailed studies, especially showing the scale of availability of these signals in the browser. We will try to answer the question of what causes this.

Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.

This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.

In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.