Google

2023 has been a year of big changes for marketers. Artificial Intelligence tools like ChatGPT have transformed how many of us do our jobs, third-party cookies are on the cusp of being retired, and consumers have become more privacy-conscious than ever before. Despite the enormity of these changes, in many ways they’ve just set the scene for the big things to come in 2024. To understand what’s going on, we’ll briefly review MarTech trends in 2023, and then dive into the top MarTech trends in 2024.

Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.

This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.

In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.

Generative artificial intelligence has sparked emotions of hope, fear, and a little skepticism. The technology is able to take over a wide range of tasks previously seen as the domain of skilled professionals, and many feel that they need to adopt generative AI tools or be left behind. However, no technology is a silver bullet, and in order to properly utilize its potential, we need to understand what generative AI is and how it should be implemented into your workflow.