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Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach
Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.
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General Availability (GA), New EU-U.S. Data Privacy Framework, and Other News
In this Media Review, you can read about Google’s Privacy Sandbox for Desktop and Android advancements, Meta’s swap from GDPR’s Legitimate Interest to Consent clause, and European Commission’s concerns over Google disrupting competition across MarTech.
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FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News
In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.
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Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers
In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.
