Google

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

In this Media Review, you can read 6 stories, including big tech antitrust update, Meta letting users opt out of some targeted ads (and only in selected countries), and ramping the FLEDGE origin trial back up and launching isolated experiments.

In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.

In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.