Google

This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.

This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.

In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.