- Published:
What Is Generative AI and How Can You Use It?
Generative artificial intelligence has sparked emotions of hope, fear, and a little skepticism. The technology is able to take over a wide range of tasks previously seen as the domain of skilled professionals, and many feel that they need to adopt generative AI tools or be left behind. However, no technology is a silver bullet, and in order to properly utilize its potential, we need to understand what generative AI is and how it should be implemented into your workflow.
- Published:
Regulatory Whirlwinds for Big Tech
In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.
- Published:
CMA Investigation Closes and Privacy Sandbox Is Coming to Android
In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.
- Published:
UK CMA and ICO Reports, UID 2.0 GDPR Issues and More
In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.
- Published:
RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.
- Published:
RTB House’s First Impressions on Google Chrome’s Topics API
Six months ago, during IETF 111, Google engineers made it clear that they were approaching a new iteration of FLoC, which was related to site topics. Yesterday, they finally announced Topics API. The ad topics concept has also been explored by Meta engineers in their Ad Topic Hints proposal, which builds on user feedback to displayed ads. Also, the PAURAQUE proposal from NextRoll was proposed in such a way that users could define topics which are interesting for them and can be used for personalization.