Blog about Digital Advertising & Marketing Technology

Some brands spend the year building up to Q4, focusing their entire strategy on Black Friday and Christmas. However, the most savvy performance marketers know that huge sales opportunities don't just start in November.

The Marketing Events 2026 calendar features over 60 big events for ecommerce: demand-driving moments marketers can capitalize on, industry conferences for insights and networking, and cultural events that shape consumer behavior—if you plan properly. Instead of chading "brand moments," you start to understand when your audience is actively searching, comparing, and ready to convert.

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

Warsaw - 6 November 2025 - RTB House, a next-generation performance demand-side platform, (DSP), has proudly announced that all its entities that process client data have achieved a ISO/IEC 27001:2022 certification for Information Security Management System (ISMS). The DEKRA certification is accredited by ANAB, the largest multi-disciplinary accreditation body in North America, and a global leader in accreditation services. The certificate recognizes robustly upheld data security standards.

The classic phrase “if you snooze, you lose,” aptly applies to Black Friday marketing. Why? The online noise leading up to and during Black Friday is so deafening, it requires staying up-to-date on the latest tips and tech to gain an advantage. Such an advantage though, even if it comes in the form of a few useful Black Friday Marketing tips, can pay dividends.

Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

The digital landscape evolves at breakneck speed, and yesterday's app marketing tactics quickly become outdated. With mobile users spending 70% of their digital media time in apps and global consumer spending on mobile apps forecast to reach nearly $400 B in 2025, the stakes for effective app marketing strategy have never been higher.
Yet many brands are still operating with outdated playbooks, missing critical opportunities to engage their most valuable audience segments. If your mobile app marketing strategy hasn't evolved beyond basic retargeting and generic messaging, you're likely leaving significant conversions and revenue on the table.