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  • Digital Advertising
Authors
RTB House Editorial Team
Published:
20 April 2026

How to master the modern, messy path to purchase

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

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  • Published:
    18 January 2019

    Cinven invests in RTB House

    International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.

    • Company News
  • Published:
    12 October 2018

    RTB House amongst fastest growing tech companies in Central Europe according to Deloitte

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – is the only Polish company in “Big Five” category (2nd place) in the Deloitte Technology Fast 50 Central Europe. Category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked 32nd fastest developing tech company in “The Fast 50” category.

    • Company News
  • Published:
    29 August 2018

    RTB House wins Silver Stevie® award for innovation

    RTB House was named the winner of a Silver Stevie® Award in the Most Innovative Company of the Year – Up to 2,500 Employees category in The 15th Annual International Business Awards®.

    • Company News
  • Published:
    20 August 2018

    RTB House Appoints Wojciech Głowacki as the Vice President of Sales

    RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, announces Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member.

    • Company News
  • Published:
    19 June 2018

    RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

    RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

    • Company News
  • Published:
    1 June 2018

    RTB House Bids on Innovation, Opening AI Marketing Lab

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

    • Company News
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