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Tablet displaying RTB House's report cover on consumer trust and agentic AI's impact on holiday shopping.

Retail & Ecommerce

Authors: RTB House Editorial Team

Published:: 22 September 2026

How does Agentic AI impact the holiday path to purchase?

Black Friday has long been defined by speed. Shoppers saw a deal, felt the pressure of a limited inventory, and bought before the moment passed. That pattern is changing. New RTB House research, Who’s Buying? Consumer Trust in the Age of Agentic AI, shows that artificial intelligence tools are reshaping Black Friday consumer behavior, turning rapid impulse buying into a longer, AI-guided evaluation period. For performance marketers, this shift changes when, where, and how holiday shoppers can be won over.

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27 January 2014
RTB House in the UK and Ireland
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continues its overseas expansion. This January the company launched its operations in the UK and Ireland. Robert Geruszczak, an experienced associate of American businesses such as RCI and Apple is responsible for the development of services in that part of Europe.
Company News
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New managers at RTB House
RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force. The company has been joined by: Robert Geruszczak, Artur Kuć and Rafał Wasyluk.
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There is a new brand entering the market which specializes in buying advertising in the Real-Time Bidding (RTB) model – RTB House. The creation of this company is a result of dynamic development of the team working in RTB as part of the AdPilot Group, which managed to acquire hundreds of clients on 26 markets in Europe, Asia, and northern Africa.
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