Blog about Digital Advertising & Marketing Technology

Digital Advertising

Authors: RTB House Editorial Team

Published:: 20 April 2026

How to master the modern, messy path to purchase

There are more options online for consumers to choose from than ever before. But rather than this manifesting as any kind of “paralysis of choice” or panicked rush to purchase, consumer journeys are actually becoming longer and more researched. More people are starting with careful consideration, comparison, and in-depth research of prices and brands. They make more site visits and spend more time weighing their options before transacting, creating a “messy middle” between consideration and purchase that has significant implications for merchants.

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Company News

Published:
30 April 2018
RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning
One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.
Company News
Published:
10 April 2018
RTB House ranked as one of the fastest growing tech companies on FT1000 list
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.
Company News
Published:
1 March 2018
RTB House Expands to Japan, Opens Office in Tokyo
RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top advertisers, adds Japan to its APAC market portfolio.
Company News
Published:
20 February 2018
RTB House Given 2018 Big Innovation Award for Deep Learning Technology
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award. The annual business awards program organized by the Business Intelligence Group (USA) recognizes organizations, products and people that bring new ideas to life. RTB House was recognized for leading innovation by employing 100% deep learning technology within 100% of its algorithms.
Company News
Published:
19 December 2017
Holiday ecommerce: RTB House analyzed how internet users shop in December
With Christmas shopping season and holiday sales going strong, December is a unique month for ecommerce. RTB House analyzed online shoppers and found that visitors shop primarily on Mondays and most rarely on Saturdays. Interestingly, mid-December showed online shopping drastically falling, moving more to offline stores. Immediately after Christmas Eve (December 25 and 26) Internet users are again most likely to click on ads.
Company News
Published:
2 November 2017
RTB House’s New Deep Learning Based Technology For Predicting Click Through Rates Boost Results
RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.
Company News