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RTB House Editorial Team
Published:
27 October 2026

Retargeting for SMEs: Best Practices and How to Start

Most people who visit a website leave without buying, signing up or getting in touch. Large brands with big media budgets can absorb that lost traffic, but for small and medium-sized enterprises (SMEs) every visitor is harder to win, so letting them drift away after a single session is expensive. Retargeting for SMEs is a cost-effective way to bring those potential customers back, and it is now much easier to set up on a small budget.
This guide explains how retargeting works for smaller businesses, what you need in place before you launch, how much to spend, and which retargeting best practices help you increase conversions without wasting ad spend.

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  • Published:
    12 October 2018

    RTB House amongst fastest growing tech companies in Central Europe according to Deloitte

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – is the only Polish company in “Big Five” category (2nd place) in the Deloitte Technology Fast 50 Central Europe. Category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked 32nd fastest developing tech company in “The Fast 50” category.

    • Company News
  • Published:
    29 August 2018

    RTB House wins Silver Stevie® award for innovation

    RTB House was named the winner of a Silver Stevie® Award in the Most Innovative Company of the Year – Up to 2,500 Employees category in The 15th Annual International Business Awards®.

    • Company News
  • Published:
    20 August 2018

    RTB House Appoints Wojciech Głowacki as the Vice President of Sales

    RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, announces Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member.

    • Company News
  • Published:
    19 June 2018

    RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

    RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

    • Company News
  • Published:
    1 June 2018

    RTB House Bids on Innovation, Opening AI Marketing Lab

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

    • Company News
  • Published:
    30 April 2018

    RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning

    One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.

    • Company News
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