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  • Deep Learning
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RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    29 August 2018

    RTB House wins Silver Stevie® award for innovation

    RTB House was named the winner of a Silver Stevie® Award in the Most Innovative Company of the Year – Up to 2,500 Employees category in The 15th Annual International Business Awards®.

    • Company News
  • Published:
    20 August 2018

    RTB House Appoints Wojciech Głowacki as the Vice President of Sales

    RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, announces Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member.

    • Company News
  • Published:
    19 June 2018

    RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

    RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

    • Company News
  • Published:
    1 June 2018

    RTB House Bids on Innovation, Opening AI Marketing Lab

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

    • Company News
  • Published:
    30 April 2018

    RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning

    One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.

    • Company News
  • Published:
    10 April 2018

    RTB House ranked as one of the fastest growing tech companies on FT1000 list

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.

    • Company News
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