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RTB House Editorial Team
Published:
28 August 2026

Agentic Commerce: Why Do Shoppers Delegate Purchase Decisions to AI?

Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing, and discovering products is easier and more user-centric than ever. Consumer trust in AI is already surprisingly high compared with other channels, and with AI commerce, some shoppers are even comfortable granting transactional autonomy.

Brands need to be responsive to the new paradigm if they are to seize opportunities and avoid pitfalls. This article explores, through the lens of our own research, consumer delegation habits, key privacy and control thresholds, and actionable steps that retail leaders can take to build trust.

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  • Published:
    22 February 2021

    RTB House to acquire WhitePress

    WARSAW, February 22, 2021 – RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction are not disclosed.

    • Company News
  • Published:
    14 September 2020

    RTB House Wins Three Stevie® Awards in the 2020 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies, today announced the company won three Stevie® Awards from the 2020 International Business Awards, highlighting RTB House’s growing global presence in over 30 locations worldwide.

    • Company News
  • Published:
    3 March 2020

    RTB House Continues Innovation and Rapid Global Expansion, Ranked as One of the Fastest Growing Tech Companies on FT1000 List

    This marks the third year in a row that RTB House has been recognized as a fast-growing company.

    • Company News
  • Published:
    18 October 2019

    RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

    RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.

    • Company News
  • Published:
    17 September 2019

    RTB House Appoints Aleksander Baryś as New Chief Financial Officer

    RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic guidance to ensure that RTB House continues forward with its fast financial growth and worldwide market expansion.

    • Company News
  • Published:
    14 August 2019

    RTB House Honored with Gold and Silver Stevie® Awards in the 2019 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide, announced that the company has been named winner of three Stevie Awards from this year’s 16th Annual International Business Awards®.

    • Company News
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