RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, has been ranked 23rd in the tech sector in the Financial Times 1000. RTB House has made it onto the list for the third year in a row.The rating is the result of a joint project by the Financial Times and Statista, who conducted months of research, public calls, intensive database research and directly contacted tens of thousands of companies. In the end, they created a shortlist of 1,000 outstanding companies amongst the millions of existing European enterprises. The list includes companies that have achieved the highest growth in revenues between 2015 and 2018.
RTB House reached revenue growth of 1100%, which amounted to 98,7M EUR (112,9M USD) in 2018. Over four years, the number of employees has grown from 74 to 377. The company now operates in over 70 countries, working with leading brands.RTB House’s deep learning platform is considered a real game changer in the industry. After successfully deploying deep learning algorithms throughout all of its campaigns, RTB House once again challenged itself and the advertising industry through its creation of the AI Marketing Lab, a division focused on research and development in the broad marketing arena. This is separate from the main R&D department, which is dedicated to personalized retargeting. RTB House recently opened a Creatives Lab. The unit is developing solutions to offer clients a wider range of better performing dynamic banners for both display and video, which is better suited to clients’ branding needs.
More information about FT1000 can be found here.
- Authors
- Wojciech Polak
RTB House Continues Innovation and Rapid Global Expansion, Ranked as One of the Fastest Growing Tech Companies on FT1000 List
This marks the third year in a row that RTB House has been recognized as a fast-growing company.
- Last Updated:
- Published:
See our reports, articles, guides, videos, and more.
- Published:
Generative AI vs. Predictive AI
Artificial intelligence (AI) tools are productivity game changers, but not every AI is suited for every type of task. Some excel at writing copy, others can generate incredible images, and some can help researchers predict the weather. Understanding different types of AI is the key to successfully implementing AI into your workflow. This article will dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.
- Deep Learning
- Published:
What Is Targeted Advertising, and How Does It Work?
It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.
- Digital Advertising
- Published:
RTB House’s Learnings from Privacy Sandbox Tests, Edge Introduces Privacy-Preserving Ads, and More
In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.
- Cookieless World