About UsNewsletterMarTech TerminologyOpt OutPrivacy CenterJP
Case StudiesResourcesBlogCareersContact us

Blog about Digital Advertising & Marketing Technology

arrow with eye button
  • Deep Learning
Authors
RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

Read Article

Explore Our Main Categories

  • Retail & Ecommerce
  • Digital Advertising
  • Deep Learning
  • Cookieless World
  • Company News
Filter by popular topics
  • All Articles
  • Brand Safety
  • Contextual Targeting
  • Fashion
  • Privacy Sandbox
  • Programmatic Advertising
  • First-party Cookies
Page
  1. 1
  2. …
  3. 34
  4. 35
  5. 36
  6. …
  7. 42
  • Published:
    28 June 2021

    What Does The Updated Timeline For The Privacy Sandbox Mean For Advertising Market Participants?

    Google Chrome set an ambitious goal in their January 2020 announcement to have the key privacy-preserving advertising technologies deployed by late 2022 for the developer community to start adopting them. On June 24, Google released an updated timeline for the Privacy Sandbox and revealed a plan to phase out support for third-party cookies over a three month period starting mid-2023.

    • Cookieless World
  • Published:
    24 June 2021

    RTB House Statement on Google’s Privacy Sandbox Proposal

    Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.

    • Company News
  • Published:
    22 June 2021

    RTB House is the first DSP to successfully use Privacy Sandbox’s FLEDGE next-generation ads system, globally buying real advertising impressions

    Ever since the announcement of “Privacy Sandbox” proposals, RTB House has perceived them as potential long-term, sustainable solutions supporting legitimate advertising use cases while respecting user privacy. Since January 2020, we have put every effort into making our platform fully compatible with the Privacy Sandbox vision.

    • Company News
  • Published:
    22 June 2021

    After Cookies: What Will The Retargeting Journey Look Like For Users?

    We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.

    • Cookieless World
  • Published:
    22 June 2021

    What Is Advertising Budget Allocation and How Will It Work without Third-Party Cookies?

    We have previously presented what users will see in a cookieless future, what products will be displayed, and the end results—the visible consequences of the proposed changes to third-party cookies.

    In this article, we would like to focus on what is happening behind the scenes.

    • Cookieless World
  • Published:
    22 June 2021

    Your Guide to Personalized Ads: What Are They, and How Do They Work?

    Imagine a world without personalized ads. Brands would be forced to build generic messaging and throw it into the void, praying that it connected with someone. Customers would be less likely to find the products they actually want and forced to settle for whatever they happened upon online. Personalized ads help companies connect with people who actually want their products and save consumers from wasting their time on irrelevant content.

    However, there’s a new challenge on the horizon. Consumers have become increasingly privacy conscious, and as an industry, we have had to find new ways to personalize our content to consumers while also respecting their privacy. This guide will walk you through personalized ads and how they will function as we move towards more privacy-friendly personalized ads.

    • Cookieless World
    • Digital Advertising
  1. 1
  2. …
  3. 34
  4. 35
  5. 36
  6. …
  7. 42

Truly Personalized Marketing

FacebookXLinkedIn

New York

London

Shanghai

Home

Our tech stackIntentGPTCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingFor industriesFor agenciesGamingIn-app

Learn more

CareersAbout UsPartners

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery StatementOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2025 RTB House. All rights reserved.