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  • Deep Learning
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RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    22 June 2021

    Cookieless Retargeting—How Will It Work?

    In January 2020, Google announced that it will end support for third-party tracking cookies in the Google Chrome browser “within two years,” signifying major changes for retargeting Google Ads. In June 2021, this timeline was extended to 2023, June 2022 brought yet another extension to the 2nd half of 2024, and in April 2024 it was postponed to the beginning of 2025. Moreover, Google Chrome declared withdrawing 1% of 3rd-party cookies in Q1 2024 to provide a reliable environment for testing.

    Other browsers, such as Safari, Firefox, and Edge, have already stopped supporting 3rd party cookies for retargeting ads. But from the marketer’s point of view, the fact that Google will also follow this trend for retargeting Google Ads is important due to Chrome’s over 60% market share. Therefore—how will retargeting work without cookies?

    • Cookieless World
  • Published:
    2 March 2021

    RTB House listed as one of the fastest growing companies in Europe in FT1000 ranking for the fourth year in a row

    RTB House merges the development of innovative products with its rapid growth as a global company delivering state-of-the-art marketing solutions to brands and agencies. For the fourth time in a row, it has been awarded a spot on the Financial Times list of the Fastest Growing Companies in Europe. The company has placed 58th in the tech sector of the prestigious ranking.

    • Company News
  • Published:
    22 February 2021

    RTB House to acquire WhitePress

    WARSAW, February 22, 2021 – RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction are not disclosed.

    • Company News
  • Published:
    14 September 2020

    RTB House Wins Three Stevie® Awards in the 2020 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies, today announced the company won three Stevie® Awards from the 2020 International Business Awards, highlighting RTB House’s growing global presence in over 30 locations worldwide.

    • Company News
  • Published:
    3 March 2020

    RTB House Continues Innovation and Rapid Global Expansion, Ranked as One of the Fastest Growing Tech Companies on FT1000 List

    This marks the third year in a row that RTB House has been recognized as a fast-growing company.

    • Company News
  • Published:
    18 October 2019

    RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

    RTB House, a global company that provides state-of-the-art marketing technologies has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50.

    • Company News
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