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  • Retail & Ecommerce
Authors
RTB House Editorial Team
Published:
12 March 2026

Are you prepared for these 10 retail holidays of 2026?

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

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  • Published:
    21 September 2021

    Improving Advertising Campaigns with Zero-, First-, Second- and Third-party Data

    Over the years, http cookies have become an integral part of the Internet and are the most popular method of identifying users for personalizing a message. Due to their prevalence, the distinction between the types of computer cookies was not well known for a long time – cookies were simply cookies.

    • Advertising Privacy Updates
    • Digital Advertising
  • Published:
    7 September 2021

    Is Brand Safety in Digital Advertising in Danger without Cookies?

    The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.

    • Advertising Privacy Updates
    • Digital Advertising
  • Published:
    7 September 2021

    RTB House Wins Two Stevie® Awards in the 2021 International Business Awards®

    RTB House Wins Two Stevie® Awards at the 2021 International Business Awards®

    • Company News
  • Published:
    6 September 2021

    RTB House Achieves TAG Certified Against Fraud Seal

    Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising

    • Company News
  • Published:
    31 August 2021

    Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more

    In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

    • Advertising Privacy Updates
  • Published:
    24 August 2021

    What Is Contextual Targeting and How to Get the Most out of It?

    Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.

    Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.

    • Advertising Privacy Updates
    • Digital Advertising
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