Blog about Digital Advertising & Marketing Technology

It’s been a year and a half since Google’s January 2020 announcement regarding the death of third-party cookies. Since then, an ambitious goal has been set up to have brand new privacy-preserving advertising technologies deployed for the developer community to start adopting in place of Google third-party cookies in 2022.

Today’s model of selecting and reaching audiences, primarily based on data brokers, raises many questions regarding the transparency of obtaining information about the user, and the coming changes in regards to the removal of 3rd party cookies will significantly impact the data brokerage industry.

In this series, we will be selecting publications of particular importance for the cookieless world. In addition to linking to the original sources, we will extract the key takeaways for your convenience.

Google Chrome set an ambitious goal in their January 2020 announcement to have the key privacy-preserving advertising technologies deployed by late 2022 for the developer community to start adopting them. On June 24, Google released an updated timeline for the Privacy Sandbox and revealed a plan to phase out support for third-party cookies over a three month period starting mid-2023.

Attribution: Łukasz Włodarczyk, Private Ads Team Leader and Director of Global Inventory Partnerships, RTB House.

Ever since the announcement of “Privacy Sandbox” proposals, RTB House has perceived them as potential long-term, sustainable solutions supporting legitimate advertising use cases while respecting user privacy. Since January 2020, we have put every effort into making our platform fully compatible with the Privacy Sandbox vision.