- Published:
RTB House Achieves TAG Certified Against Fraud Seal
Trustworthy Accountability Group Awards RTB House with TAG Certified Against Fraud Seal for Setting High Standards to Combat Fraud in Digital Advertising
- Company News
- Published:
Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more
In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.
- Cookieless World
- Published:
What Is Contextual Targeting and How to Get the Most out of It?
Contextual targeting might not be a new, flashy approach, but with the shift towards privacy-friendly cookieless advertising, it’s about to become a crucial part of every advertiser’s outreach strategy. As Google retires third-party cookies, old methods of targeting will become ineffective, and the ability to target interested users through more subtle markets, like content context, will be one of the keys to marketing success.
Let’s learn more about contextual targeting, look at some contextual advertising examples, and learn how you can deploy it in your campaigns.
- Cookieless World
- Digital Advertising
- Published:
Detailed Privacy Sandbox Timeline and Selected Privacy Analyses
In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.
- Cookieless World
- Published:
RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation
Włodarczyk’s to lead all initiatives and activities related to RTB House’s cookieless vision for the future of advertising.
- Company News
- Published:
What Does the Adjusted Timeline for the Privacy Sandbox Mean for Agencies? 6 Experts Weigh In.
We now know that third-party cookies will be staying with us a little longer. On June 24, Google released an updated timeline for the Privacy Sandbox – a high-level plan indicating that it will phase out support for third-party cookies over a three month period starting mid-2023.
The question is – how much more time does the industry actually have? The answer is – not much. Based on the official procedures for bringing new features to Chrome, we at RTB House expect that the next two years will be filled with work.
- Cookieless World
