Blog about Digital Advertising & Marketing Technology

Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

The digital marketing landscape is a very complex environment. There are many players with different profiles of activities addressing the diverse needs of their clients.

This is not a sports blog, but the story of Billy Beane and the record-breaking 2002 Oakland A’s streak of 20 consecutive wins which actually has a few things in common with running successful data-driven marketing campaigns.

They are both stories of finding value in data that others are not able to uncover or effectively utilize for competitive advantage.

Over the years, http cookies have become an integral part of the Internet and are the most popular method of identifying users for personalizing a message. Due to their prevalence, the distinction between the types of computer cookies was not well known for a long time – cookies were simply cookies.

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.