Blog about Digital Advertising & Marketing Technology

New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.

Contextual targeting is once again becoming a key talking point for brands and digital advertisers. Those marketers who have been in the game for some time might be feeling a sense of déjà vu, but we’re not going back to the past. In this article, we will explain how AI algorithms are revolutionizing contextual targeting techniques.

It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

Few industry segments have experienced as much disruption as online advertising and digital media in recent years. With the dynamic increase in the use of mobile devices and social media, online advertising agencies have had their hands full adapting to new technologies, new formats, and constantly evolving user behavior.

Warsaw, 29 October 2021 – RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate NapoleonCat’s growth, bringing more value to its existing and potential clients. NapoleonCat is the second company RTB House invested in this year, following the acquisition of WhitePress. NapoleonCat’s management board remains unchanged. The transaction was made with KnowledgeHub, INventures, and business angels. The financial terms are not disclosed.