Retargeting

The food and beverage industry has always been incredibly competitive. After all, food is important to all of us. It’s not just a necessary source of nutrients, protein, and fiber; it’s inextricably linked with culture, community, family, and friends. It brings comfort, togetherness, even bliss. It’s the way to our hearts.

But in recent years, the competition in food & beverage has reached a boiling point. There’s been a feeding frenzy as a horde of new players has entered the fray. Between any brand and a customer’s table lies a crowded, fiercely competitive marketplace. The advent of food apps and a growing consumer expectation of convenience has further heightened the competition. The latest digital technology provides unprecedented convenience for the consumer and a widening plethora of choices.

Shopping for Home & Garden products is one of the big joys in life. It is also one of the strongest ecommerce categories. In Q2 of 2023, approximately 20% of global shoppers reported buying home and garden products online. This means that tailored Home & Garden marketing strategies are an important way for ecommerce stores to boost revenue.

To help you on your way, we’ve developed a calendar that will act as your blueprint for driving Home & Garden ecommerce sales all year round.

Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

How can Deep Learning boost own-site sales for electronics brands?

1. There are a number of challenges that electronics brands face when encouraging customers to use own-site channels.
2. The first is the popularity of comparison sites, that typically push customers into a “price-first” mindset.
3. The second is the fact that telecoms providers typically provide a phone as part of their subscription contract.
4. This means that electronics manufacturers are forced to take a loss paying a commission to third-party sales platforms, when they could increase their margins through sites they own and operate.
5. To promote own-site sales, electronics manufacturers must showcase the benefits of a direct purchase, including improved warranties and customer support.
6. Deep Learning powered marketing techniques make it possible to target users most likely to be receptive to this message, maximizing the impact of each campaign.

Way back in the late 19th century, the U.S. merchant John Wanamaker coined the often-quoted phrase, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half.” It was true then, and it’s still true for many businesses today. But, if you do want a clearer picture on where to best focus your budget, there are sophisticated digital tools out there now that can help. But which tools and methodologies should your brand use?

In January 2020, Google announced that it will end support for third-party tracking cookies in the Google Chrome browser “within two years,” signifying major changes for retargeting Google Ads. In June 2021, this timeline was extended to 2023, June 2022 brought yet another extension to the 2nd half of 2024, and in April 2024 it was postponed to the beginning of 2025. Moreover, Google Chrome declared withdrawing 1% of 3rd-party cookies in Q1 2024 to provide a reliable environment for testing.

Other browsers, such as Safari, Firefox, and Edge, have already stopped supporting 3rd party cookies for retargeting ads. But from the marketer’s point of view, the fact that Google will also follow this trend for retargeting Google Ads is important due to Chrome’s over 60% market share. Therefore—how will retargeting work without cookies?