Retargeting

The digital landscape evolves at breakneck speed, and yesterday's app marketing tactics quickly become outdated. With mobile users spending 70% of their digital media time in apps and global consumer spending on mobile apps forecast to reach nearly $400 B in 2025, the stakes for effective app marketing strategy have never been higher.
Yet many brands are still operating with outdated playbooks, missing critical opportunities to engage their most valuable audience segments. If your mobile app marketing strategy hasn't evolved beyond basic retargeting and generic messaging, you're likely leaving significant conversions and revenue on the table.

Online purchases now account for approximately 20% of all fashion sales, and potential customers can engage with your brand across multiple channels. This constant communication has transformed the way fashion ads are delivered to customers and greatly expanded the potential for personalization.

Even if you leave the details to the experts, it’s important to understand exactly how the different components of your marketing campaign work together. This helps marketing managers to get a feel for how different service providers bring value, boost brand visibility, and ensures that the campaign’s budgets are being spent wisely. For consumer tech brands, and most anything else, two of the most powerful tools in your arsenal are branding campaigns and retargeting campaigns, especially when used in concert and optimized with Deep Learning algorithms.

Ready to learn more? Let’s dive in.

Retargeting is one of the best ways for businesses to reconnect with customers and build meaningful relationships that you can convert into a sale, which is why so many businesses want to use it. However, most businesses quickly realize that there are many ways to use the full potential of a retargeting campaign. Retargeting best practices can provide you with several levers that you can pull to optimize your retargeting campaign and get the most bang for your buck.

When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.

Shopping for Home & Garden products is one of the big joys in life. It is also one of the strongest ecommerce categories. In Q2 of 2023, approximately 20% of global shoppers reported buying home and garden products online. This means that tailored Home & Garden marketing strategies are an important way for ecommerce stores to boost revenue.

To help you on your way, we’ve developed a calendar that will act as your blueprint for driving Home & Garden ecommerce sales all year round.