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57 Articles Found
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  • Published:
    12 October 2022

    Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More

    In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.

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  • Published:
    8 November 2022

    Early FLEDGE Tests, New Tools by Google, Privacy Sandbox Gains Momentum

    In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.

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  • Published:
    2 March 2023

    RTB House Update on FLEDGE Tests

    As a leading buy-side platform, RTB House has been involved in the development of the Privacy Sandbox ever since its announcement. Being highly experienced in retargeting, we put particular emphasis on FLEDGE. This proposal has been in preparation for years now and has been available for testing in Chrome since April 2022.

    We already shared our initial findings from the experiments in a previous article. It covered the availability of the elements for testing, our setups, and the initial results.

    In this article, we would like to provide an update on the status of both the market and RTB House as of the end of January, give more insights and results, and share our perspective on the future testing and implementation phases.

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  • Published:
    15 May 2023

    FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News

    In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

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  • Published:
    16 June 2023

    Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers

    In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.

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  • Published:
    11 August 2023

    General Availability (GA), New EU-U.S. Data Privacy Framework, and Other News

    In this Media Review, you can read about Google’s Privacy Sandbox for Desktop and Android advancements, Meta’s swap from GDPR’s Legitimate Interest to Consent clause, and European Commission’s concerns over Google disrupting competition across MarTech.

    Read Article
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