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58 Articles Found
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  • Published:
    22 June 2021

    After Cookies: What Will The Retargeting Journey Look Like For Users?

    We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.

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  • Published:
    10 November 2021

    Where Will Ads Be Shown in the Cookieless World?

    The digital world is a complex ecosystem designed to simplify access to information and help people connect easier with fewer limitations. While not paying for it directly, we need to remember that apart from being a content platform, the Internet is also an enormous marketplace, where we – as users – are clients.

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  • Published:
    31 August 2021

    Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more

    In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

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  • Published:
    2 December 2021

    UK CMA and ICO Reports, UID 2.0 GDPR Issues and More

    In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.

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  • Published:
    6 June 2024

    Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy

    In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.

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  • Published:
    22 July 2024

    Multitude of Privacy Sandbox Test Results

    This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.

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