Privacy Sandbox

New York, 10/11/2021 – RTB House, a market leader in Deep Learning-powered marketing technologies, is proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the Cookieless landscape.

In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

We observe a confusion on the market regarding how changes to cookies will affect the user experience in retargeting. In this article, we will focus on the user’s perspective, starting the journey from the advertiser’s website through what is happening in the user’s browser, ending on the publisher’s website.

In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.

Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.