About UsNewsletterMarTech TerminologyOpt OutPrivacy CenterJP
Case StudiesResourcesBlogCareersContact us

Privacy Sandbox

Popular Topics
  • Redecorate
  • Integral Ad Science
  • FMCG
  • EMEA
  • Electronics
  • Case Studies
58 Articles Found
Page
  1. 1
  2. …
  3. 6
  4. 7
  5. 8
  6. …
  7. 10
  • Published:
    13 May 2024

    What Is Targeted Advertising, and How Does It Work?

    It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.

    Read Article
  • Published:
    29 October 2024

    Personalized Product Recommendations Without Cookies—Product-Level Turtledove

    In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This development has marketers worried about the future of personalized and relevant advertising. The good news is they don’t need to be concerned. RTB House has managed to fine-tune Chrome’s new cookieless tool—the Privacy Sandbox—so that it can tailor ads to specific users while protecting their privacy. How is this possible, and what role does the Product-Level Turtledove play in the process? Let’s dive into it.

    Read Article
  • Published:
    12 December 2022

    Apple’s Double Trouble, Privacy Sandbox Progresses, AWS Clean Rooms, and other news

    In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.

    Read Article
  • Published:
    9 February 2023

    Positive Feedback for FLEDGE, DOJ Sues Google, Dark Patterns Fight, IDFV Tracking

    In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.

    Read Article
  • Published:
    9 March 2023

    FLEDGE’s Momentum, Green Light for TrustPID, Clean Rooms Standardized, and Other News

    In this Media Review, you can find out more about the testing progress of FLEDGE, the green light for the joint venture creation of TrustPID—a digital ad platform (by Deutsche Telekom, Orange, Telefonica, and Vodafone), the Privacy Sandbox Beta coming to Android, and more.

    Read Article
  • Published:
    6 October 2021

    Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting

    It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

    Read Article
  1. 1
  2. …
  3. 6
  4. 7
  5. 8
  6. …
  7. 10

Truly Personalized Marketing

FacebookXLinkedIn

New York

London

Shanghai

Home

Our tech stackIntentGPTCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingFor industriesFor agenciesGamingIn-app

Learn more

CareersAbout UsPartners

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery StatementOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2025 RTB House. All rights reserved.