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  • Published:
    28 March 2022

    CMA Investigation Closes and Privacy Sandbox Is Coming to Android

    In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

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  • Published:
    8 June 2022

    Privacy Sandbox Updates

    In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

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  • Published:
    2 December 2021

    UK CMA and ICO Reports, UID 2.0 GDPR Issues and More

    In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.

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  • Published:
    2 May 2022

    Digital marketers must keep preparing for the cookieless future: Insight from an RTB House roundtable.

    Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

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  • Published:
    22 December 2021

    Our Big Digital Marketing Predictions for 2022

    Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.

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  • Published:
    23 July 2024

    RTB House First Impressions on Google’s Informed Choice Framework

    Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

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