Privacy Sandbox

Marketers are being proactive in advance of the demise of third-party cookies but challenges, as well as opportunities, remain.

In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.

This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.

Change is constant in digital marketing but 2022 looks set to be a year where landmark shifts, including ID-less advertising and contextual targeting, will be formed. Three of RTB House’s in-house experts predict the huge changes on the horizon.

In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.

In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.