Google

In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

Six months ago, during IETF 111, Google engineers made it clear that they were approaching a new iteration of FLoC, which was related to site topics. Yesterday, they finally announced Topics API. The ad topics concept has also been explored by Meta engineers in their Ad Topic Hints proposal, which builds on user feedback to displayed ads. Also, the PAURAQUE proposal from NextRoll was proposed in such a way that users could define topics which are interesting for them and can be used for personalization.

In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.

In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.

In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.