- Published:
CMA Investigation Closes and Privacy Sandbox Is Coming to Android
In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.
- Cookieless World
- Published:
Five out of Five – RTB House listed as one of FT1000’s fastest-growing companies in Europe for the fifth year running
The Deep Learning ad-tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, is one of only a select few to reach this feat with less than 1% achieving the five-year milestone.
- Company News
- Published:
Challenges in Current Branding Campaigns
Although branding campaigns are usually conducted on a large scale, still the key element determining their success is reaching the target group effectively. It is therefore extremely important to properly define the audience and then choose the marketing channels that allow you to reach them in the most effective way.
It is also worth reaching for technology that can significantly facilitate the task and help to use the budget most effectively. What do you need to remember when planning a branding campaign?
- Digital Advertising
- Published:
Targeted Advertising after Cookies – New Approaches for Some Old Strategies
Targeted ads have come under fire for the past few years due to a toxic combination of privacy concerns, and the potential for abuse during democractic elections. While targeted ads can help us find products that we’ll love, the seemingly magical way that they can predict what we want has unsettled many consumers, and led to very real concerns about how our data is collected and used, and thus the rise of the cookieless future.
- Cookieless World
- Digital Advertising
- Published:
RTB House Suspends All Operations in Russia
Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.
- Company News
- Published:
The Android Privacy Sandbox—What Is It, How Does It Work, and What Can You Expect
In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.
This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.
- Cookieless World
