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RTB House Editorial Team
Published:
8 July 2025

RTB House Joins Network Advertising Initiative and its Board of Directors

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

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  • Published:
    16 February 2022

    Navigating Campaign Reporting Success in a Cookieless Era

    Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.

    • Cookieless World
  • Published:
    15 February 2022

    Digital Advertising and the Empowered Consumer

    The last couple of years have seen a revolutionary change in online consumer behavior, with some brands needing to adapt quite radically. That, along with tighter privacy controls, has left agencies wondering what the future of advertising holds and how campaigns will look in 2022 and beyond.

    For an answer, we asked Desmond Lawrence, Global Digital Activation Director at Havas Media Group, to set out the key trends he sees in consumer behavior and what that means for the brands and agencies targeting them in the years ahead.

    • Digital Advertising
  • Published:
    14 February 2022

    What are the Differences Between Brand Visibility and Brand Awareness?

    A brand is a company’s greatest asset. Therefore, it needs to continually be looked after to make sure that it is visible and properly perceived by consumers. Focusing on improving brand visibility and increasing brand awareness among the target group not only strengthens the market position, but also has a positive impact on a company’s performance in the long run. What should be done to ensure proper brand visibility? How can we measure the effectiveness of branding efforts and the progress made in this area?

    • Digital Advertising
    • Retail & Ecommerce
  • Published:
    8 February 2022

    Branding Versus Performance: How BMW Tackles its Dual Marketing Challenges

    A globally-recognized brand like BMW is hugely valuable, yet the company still has to sell product to survive. Group Marketing Director Marie Dellbrant reveals how she balances these twin demands and manages creatives on either side.

    • Digital Advertising
  • Published:
    7 February 2022

    What is Brand Visibility and How Can it be Measured?

    In order to ensure that your brand gets enough exposure, you need to take care of your brand’s visibility. How do you know if all your company’s marketing campaigns reach your desired audience and have the right impact? There are various tools and practices that allow you to assess viewability and improve your brand’s visibility. Take better control of your business, by leveraging the best of them.

    • Retail & Ecommerce
  • Published:
    2 February 2022

    Digital marketers mustn’t wait for a new star to replace 3rd-party cookies

    How will clients assess their marketing services partners amid the decline of 3rd-party cookies, and what strategies can help firms prosper?

    The digital advertising industry is facing a precipitous moment on the back of Google’s decision to remove 3rd-party cookies from its Chrome browser in 2023, but marketeers must act now by implementing other strategies rather than waiting for the perfect solution to replace their favourite tracking tool. In this interview, Louise McMahon, Automotive Marketing Communications Section Manager at Honda UK, outlines what changes her business has made and what marketing services partners need to do to stay relevant when it comes to cookieless advertising.

    • Digital Advertising
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