- Published:
What is Contextual Targeting in Programmatic?
Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?
- Digital Advertising
- Published:
RTB House Celebrates Success at The Drum Digital Advertising Awards
RTB House is delighted to announce that it has won the award for Best Overall Technology for Programmatic Trading (buy side) at this year’s The Drum Digital Advertising Awards. The category was incredibly competitive with shortlisted companies including Sharethrough, Xandr, Cognitiv and AdTheorent.
- Company News
- Deep Learning
- Digital Advertising
- Published:
Video Ads Streaming Combined with Contextual Targeting — Benefits of Double Power
More and more brands are investing in streaming video ads to promote their services. However, high quality videos are just the beginning. To ensure the success of a video marketing campaign, you should consider leveraging contextual targeting.
- Digital Advertising
- Published:
How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
- Digital Advertising
- Published:
Why does Every Brand Need a Comprehensive Brand Safety Solution?
Nowadays, when so many advertising activities take place online, it is extremely important to not only look after the marketing creations used, but also the advertising context. Contextual adjacencies will help to effectively protect brand reputation as well as keep existing and attract new customers at the same time. How can you protect brand reputation while advertising online? Which brand safety solutions should be taken into consideration?
- Digital Advertising
- Published:
Łukasz Włodarczyk contributes to IAB Europe’s update guide
In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.
- Company News
Blog about Digital Advertising & Marketing Technology
- Published:
Are you prepared for these 10 retail holidays of 2026?
The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?
One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.
