Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.
Our thoughts are with everyone who has been impacted by this war. From the first day of the invasion, we have joined the global efforts to provide humanitarian aid for people in Ukraine and for Ukrainian refugees, including our Associates. We stand with the worldwide community in calling for an immediate end to this war and a return to peace.
In case of questions please contact: pr@rtbhouse.com
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Principles of Driving True Incremental Revenue Lift
Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.
The Essential Marketing and Cultural Events Calendar for 2026
Some brands spend the year building up to Q4, focusing their entire strategy on Black Friday and Christmas. However, the most savvy performance marketers know that huge sales opportunities don't just start in November.
The Marketing Events 2026 calendar features over 60 big events for ecommerce: demand-driving moments marketers can capitalize on, industry conferences for insights and networking, and cultural events that shape consumer behavior—if you plan properly. Instead of chading "brand moments," you start to understand when your audience is actively searching, comparing, and ready to convert.
In Complex B2B Sales, Trust Is the Real Differentiator
If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?
In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.
Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.
We sat down for a coffee with Anna and Mateusz and got deep into it.
