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39 Articles Found
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  • Published:
    8 December 2022

    Should I Run Incrementality Tests to Validate a Retargeting Campaign?

    Retargeting is one of the most powerful marketing tools in any brand’s arsenal, but building an effective retargeting campaign is as much an art as it is a science. To maximize the effect of their retargeting campaign, clients naturally want data that proves a retargeting provider is worth their salt. To do this, many companies rely on incrementality testing.

    This makes sense, as incrementality testing is considered the gold standard for good reason. However, they are not a catch-all solution. They aren’t cheap to run, and without a dedicated analytics team to interpret the results, companies can end up spending money on a test they can’t interpret.

    Let’s take a deep dive into incrementality testing, see how it works, and what you need to run one.

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  • Published:
    19 April 2023

    AI vs. Deep Learning vs. Machine Learning in Advertising

    People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

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  • Published:
    11 July 2023

    The Retargeting Statistics All Marketers Need to Track to Optimize Their Campaigns in 2023

    Any seasoned marketer will happily tell you that retargeting is one of the best ways to engage with potential customers on the open web. The approach allows you to find and connect with people who have previously shown interest and is a powerful tool when used correctly. But how do you measure and optimize a retargeting campaign? Well, that’s where the real fun starts—we use retargeting statistics.

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  • Published:
    10 August 2023

    5 Best Retargeting Strategies to Drive Stronger Revenue

    Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.

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  • Published:
    31 January 2024

    Winning Loyalty Across Generations: Mastering Personalized Marketing

    Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

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  • Published:
    16 February 2024

    Food for Thought: Effective In-App Ads for Food and Beverage Brands

    Food & beverage marketing is entering a new era. As the march toward mobile-first connectivity gathers pace, businesses in the food & beverage industry are starting to focus on mobile-first solutions and build engaging apps. But with competition being so fierce in the F&B space, there’s a pressing need to stay top-of-mind. In-app advertising provides an answer—with more targeted ads, brands can keep users engaged to gain an edge over the competition. Here’s what you need to know in a nutshell:

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