Privacy Sandbox

We are already two months into “Mode B” testing of the Privacy Sandbox, with 3rd party cookies blocked on 1% of Chrome browsers worldwide. As part of our efforts to ensure the advertising industry retains effective tools without third party cookies, we have been actively experimenting with Privacy Sandbox tools. The results so far are encouraging, but there remains much to do.

It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.

In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This development has marketers worried about the future of personalized and relevant advertising. The good news is they don’t need to be concerned. RTB House has managed to fine-tune Chrome’s new cookieless tool—the Privacy Sandbox—so that it can tailor ads to specific users while protecting their privacy. How is this possible, and what role does the Product-Level Turtledove play in the process? Let’s dive into it.

In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.

In this Media Review, we bring together 4 stories, including the positive reception for FLEDGE, the French privacy regulator fining a game developer for leveraging IDFV (Identifier For Vendors), and the European Center for Digital Rights unifying the “dark patterns” interpretation in terms of cookie consent pop-up windows.