Online Marketing

Whether clients use self-service platforms or managed service providers, they must be able to recognize the benefits of marketing technology while keeping an open mind on which approach is best for them.

Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

Consumers are bombarded with a blizzard of advertising messages every day, both online and offline. The fact that more and more people are using adblocking clearly shows that from much of this advertising is unwelcome. This is due to the fact that most of the advertising we encounter is of limited or no relevance. Here’s how marketers can increase the relevance of their ads by using Deep Learning.

We’ve previously discussed why retargeting should play an important role in any marketing campaign, and today, we’d like to discuss one of the biggest retargeting myths: That a single provider is better than multiple retargeting providers.

The argument about whether you should use a multiple or singular retargeting strategy, is the source of many “spirited” discussions amongst the more geeky circles at marketing conventions, especially once the drinks start flowing at the post-convention parties.

From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.

The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technology: Deep Learning.

Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?