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Understanding the Next Leap Forward in Marketing Technology: Deep Learning
From the printing press to Deep Learning, the history of marketing shadows all our great leaps forward in communications technology. It is the marketer’s job to identify how these novel technologies can be used to reach potential customers, and educate them about products and services that enrich their lives.
The printing press let us create posters, radio and television enabled us to speak to people in their homes, and the internet gave us new ways to sell to people. Today, we’d like to take a moment to dive into how marketers can take advantage of the next big leap forward in technology: Deep Learning.
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Can we have your attention, please!
Brand messaging is not an exact science – but still many campaigns fail to meet their objectives despite the presence of strong creatives.
For an expert perspective on the most important considerations when designing effective creatives we asked Valeriia Filonich, Digital and e-Commerce Manager at Sisley Paris to outline some of the processes that can be put in place to maximise the chances of success.
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Marketing Minds: Making 2023 the Year of Inspiration
Every January, many of us lay out our plans to make the coming twelve months “the year of…”
What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?
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An Ensemble to Die For—Mastering Omnichannel in Fashion Retail
In Fashion, competition is fierce and building a seamless omnichannel strategy is a must. There’s no “one size fits all”, “straight off the rack” solution. But just as on the catwalk, it’s all about accessorizing and bringing all the key elements together into one stunning ensemble—an omnichannel shopping experience that turns heads and wins conversions.
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How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
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Going for Gold: How to Boost Campaigns in Sports Digital Marketing
Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.
It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.