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Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience. How? For example, by showing them your ads one too many times. This article will cover ad fatigue, its impact on your business, and how to avoid it.

In order to ensure that your brand gets enough exposure, you need to take care of your brand’s visibility. How do you know if all your company’s marketing campaigns reach your desired audience and have the right impact? There are various tools and practices that allow you to assess viewability and improve your brand’s visibility. Take better control of your business, by leveraging the best of them.

Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

In this Media Review, you can read about Privacy Sandbox’s General Availability, rebranding of First-Party Sets and enlarging its scale, further obstacles in the way of tracking individual users across the Internet, and regulatory updates in Europe.

Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.

In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.