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How can Media Agencies Best Prepare Brands for Advertising in the Cookieless World?
By the end of 2023, it will be impossible to use third-party cookies in Chrome which currently commands a 70% market share. The loss of third-party cookies poses challenges for marketers when it comes to tracking and understanding consumers’ online buying behaviors. RTB House spoke to Piotr Śladowski, Digital Communication Manager at Wavemaker Poland, to understand how media agencies are helping brands best prepare for the new era of cookieless digital advertising.
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Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others
In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.
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Regulatory Whirlwinds for Big Tech
In this edition of the Cookieless Newsroom, we mostly covered regulatory news, with new updates on many players, including Google, Meta, and Apple.
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How to achieve the best effect on a limited advertising budget?
Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.
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Privacy Sandbox General Availability, Related Website Sets Available For All and Other News
In this Media Review, you can read about Privacy Sandbox’s General Availability, rebranding of First-Party Sets and enlarging its scale, further obstacles in the way of tracking individual users across the Internet, and regulatory updates in Europe.
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General Availability (GA), New EU-U.S. Data Privacy Framework, and Other News
In this Media Review, you can read about Google’s Privacy Sandbox for Desktop and Android advancements, Meta’s swap from GDPR’s Legitimate Interest to Consent clause, and European Commission’s concerns over Google disrupting competition across MarTech.