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26 Articles Found
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  • Published:
    6 May 2022

    Privacy Sandbox, FLEDGE & Header-bidding, Google Analytics

    In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.

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  • Published:
    8 June 2022

    Privacy Sandbox Updates

    In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

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  • Published:
    7 July 2022

    Privacy Sandbox for CTV, Apple’s PCM and SKAdNetwork 4.0, and more

    In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.

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  • Published:
    12 October 2022

    Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More

    In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.

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  • Published:
    8 November 2022

    Early FLEDGE Tests, New Tools by Google, Privacy Sandbox Gains Momentum

    In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.

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  • Published:
    10 January 2023

    Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others

    In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.

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