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26 Articles Found
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  • Published:
    31 August 2021

    Potential Direction for FLoC, a Look at SWAN, UID 2.0 explained and more

    In this Media Review, we selected four articles about potential direction for FLoC, detailed description of Google’s Attribution Reporting API, the analysis of SWAN and the explanation of UID 2.0.

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  • Published:
    5 August 2021

    Detailed Privacy Sandbox Timeline and Selected Privacy Analyses

    In the second episode of our “Media Review” series, we take a deeper look at Google’s announcement about the Privacy Sandbox timeline, consider how businesses should use the time that Google just gave them, and analyze the privacy aspects of FLoC.

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  • Published:
    6 September 2022

    Privacy Sandbox Timeline Update, Apple Rumored to Launch its DSP and more

    In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.

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  • Published:
    28 March 2022

    CMA Investigation Closes and Privacy Sandbox Is Coming to Android

    In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

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  • Published:
    10 January 2023

    Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others

    In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.

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  • Published:
    2 February 2022

    Privacy Sandbox News from Google and Economic Value of Targeted Advertising

    In this Media Review, we take a closer look at Privacy Sandbox News from Google, the economic value of Targeted Advertising, an Analytical Tool that faces GDPR, and more.

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