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26 Articles Found
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  • Published:
    6 October 2021

    Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting

    It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

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  • Published:
    4 November 2021

    Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO

    It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

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  • Published:
    2 December 2021

    UK CMA and ICO Reports, UID 2.0 GDPR Issues and More

    In this part of the “Media Review” series, we take a deeper look at five stories – including an analysis of the most influential stakeholders in the cookieless environment, UID 2.0 GDPR issues, and Google’s presentation of a new concept aimed at providing a privacy-preserving federated identity before third-party cookies are phased-out.

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  • Published:
    12 January 2022

    Top 5 Digital Advertising News from 2021

    2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.

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  • Published:
    2 February 2022

    Privacy Sandbox News from Google and Economic Value of Targeted Advertising

    In this Media Review, we take a closer look at Privacy Sandbox News from Google, the economic value of Targeted Advertising, an Analytical Tool that faces GDPR, and more.

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  • Published:
    28 March 2022

    CMA Investigation Closes and Privacy Sandbox Is Coming to Android

    In this chapter of our “Media Review” series, we describe the results of the CMA investigation into Google’s Privacy Sandbox, Tech Lab’s release of “Seller Defined Audience” and more.

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