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26 Articles Found
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  • Published:
    15 May 2023

    FLEDGE’s Rebranding, UID 2.0 Goes Private, SDA Context Proves Reliable, Google’s IBA Test, and Other News

    In this Media Review, you can read 5 stories, including Google renaming FLEDGE to Protected Audience API, results from Google Ads’ IBA testing, and more details about Apple’s change in Safari.

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  • Published:
    16 June 2023

    Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers

    In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.

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  • Published:
    12 October 2022

    Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More

    In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.

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  • Published:
    8 November 2022

    Early FLEDGE Tests, New Tools by Google, Privacy Sandbox Gains Momentum

    In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.

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  • Published:
    8 June 2022

    Privacy Sandbox Updates

    In this Media Review, we focus on the Privacy Sandbox: the status of the current Origin Trials, the progress of the tools not currently in testing, the critique for Topics from the industry, and the news from Google Marketing Live around both the Web and Android Privacy Sandbox.

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  • Published:
    6 May 2022

    Privacy Sandbox, FLEDGE & Header-bidding, Google Analytics

    In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.

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