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11 Articles Found
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  • Published:
    9 March 2022

    The Android Privacy Sandbox—What Is It, How Does It Work, and What Can You Expect

    In 2022, Google announced that Privacy Sandbox will be expanded to the in-app environment. Google’s Privacy Sandbox on Android, or simply the Android Privacy Sandbox, is a natural progression of Google’s broader privacy efforts. It’s designed to provide users with greater control over their data and privacy, while still giving marketers the tools they need to connect with users and sell their products.

    This article will explain how the Android Privacy Sandbox works and what impact it will have on in-app marketing campaigns.

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  • Published:
    6 October 2021

    Update from Chrome, Look at Digital Identity Strategies and the Future of Reporting

    It’s time for our 4th Media Review. This month, we selected 5 stories, such as an update from Chrome on the progress of the Privacy Sandbox and an analysis of the future of reporting.

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  • Published:
    4 November 2021

    Google’s Update on Privacy Sandbox and Measurement Proposal by Firefox CTO

    It’s time for the next part of our “Media Review” series. We take a deeper look at five pieces of content – including digital advertising analyses involving Apple’s ATT, a protocol for a privacy-preserving measurement, and the progress in Google’s Privacy Sandbox.

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  • Published:
    12 January 2022

    Top 5 Digital Advertising News from 2021

    2021 was a year full of important news for the future of digital advertising. Let’s take a look at the most impactful 2021 digital advertising trends from the industry perspective.

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  • Published:
    17 February 2023

    RTB House’s View on Bidding and Auction Services and the Recent Timeline Updates for FLEDGE Elements

    Google has released an article announcing the availability of Bidding and Auction services in the web version of FLEDGE, as well as the status on pending FLEDGE capabilities. These two Google releases could have a major impact on the adoption of FLEDGE in the near future.

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