Brand Safety

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.

Online purchases now account for approximately 20% of all fashion sales, and potential customers can engage with your brand across multiple channels. This constant communication has transformed the way fashion ads are delivered to customers and greatly expanded the potential for personalization.

Brand safety is something you’ll often hear marketers talk about, and at face value, it seems pretty simple. It’s all about the methods you can use to help to protect your brand from being damaged during the advertising process. However, once you ask marketers exactly how they protect your brand, things get a little more complicated.

To some, it might simply mean ensuring that messaging, imagery, or messenger doesn’t land you in hot water. For others, brand safety includes everything from what platforms you show your ads on to ensuring you’re not caught off guard by current events. To help you get to grips with this essential topic, this article will try to answer a crucial question: What is brand safety, and why should you care about it?

Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.

The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.