Brand Safety

Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.

The ad-tech company joins major players in the global advertising industry to raise the bar in online brand safety and responsibility.

The scope of Brand Safety in digital advertising is broad and might be different for each brand. Find out how you should protect your brand against appearing next to undesirable content.

Online purchases now account for approximately 20% of all fashion sales, and potential customers can engage with your brand across multiple channels. This constant communication has transformed the way fashion ads are delivered to customers and greatly expanded the potential for personalization.

Looking for some solutions that will improve the effectiveness of your online ads? Leveraging advanced targeting in advertising is one of the first things you need to consider — it allows marketers to reach the right customers, namely those who are interested in your company’s offer. This way you can improve their efficiency and reduce the costs of your marketing campaigns at the same time.

Nowadays, when so many advertising activities take place online, it is extremely important to not only look after the marketing creations used, but also the advertising context. Contextual adjacencies will help to effectively protect brand reputation as well as keep existing and attract new customers at the same time. How can you protect brand reputation while advertising online? Which brand safety solutions should be taken into consideration?