- Published:
What Are First-Party Cookies, and How Can Brands Use Them to Reach Customers?
The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies. Navigating this new environment will require mastering a suite of tools, including another type of cookies: first-party cookies.
To understand how you can make the most of first-party cookies, let’s dive into what they are, how they work, and how advertisers use them.
- Published:
RTB House Perspective on Google’s Topics Experiment Whitepaper
On April 18th, Google published the results from Google Ads’ interest-based advertising testing, where, among other tools, Topics API was analyzed. We are happy that the Google Ads team joined RTB House and Criteo in openly publishing findings from experiments with Privacy Sandbox APIs.
In the report, the Google Ads team compares the effectiveness of applying Topics API, contextual signals, and publisher first-party IDs instead of cookies for Interest-Based Advertising (IBA). Third-party cookies were allowed in this experiment for use cases unrelated to targeting, such as frequency capping and measurement.
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Hepsiburada’s Performance Marketing Director Alper Boyer on “Making a Mark in Ecommerce”
Key takeaways:- How to leverage the opportunities of cookieless solutions
- AI’s indispensability in ecommerce
- How to make gamification work for you
- The importance of agility
- Published:
Seller-Defined Audiences Analysis Series – Part III: User SDA Quality Tests
This article aims to complete the round of quality tests performed on the sampled Seller-Defined Audiences signals we received from the sell side. While the previous article investigated contextual SDAs, this one will focus on user SDAs and verify how they reflect reality. The tests in this section varied from the ones performed on the contextual signals as the nature of the user type differs. The first test relied on a manual check of an assignment mechanism, while the second one was based on a survey campaign.
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First-Party vs. Third-Party Cookies: What’s the Difference?
Cookies play an essential role in the modern internet. These small pieces of data stored in your web browser can do everything from saving login details to enhancing website performance to helping marketers show users products that they will love. However, not all cookies are made equal, and there are significant differences between first-party and third-party cookies.
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Your Ultimate Guide to Brand Safety
Brand safety is something you’ll often hear marketers talk about, and at face value, it seems pretty simple. It’s all about the methods you can use to help to protect your brand from being damaged during the advertising process. However, once you ask marketers exactly how they protect your brand, things get a little more complicated.
To some, it might simply mean ensuring that messaging, imagery, or messenger doesn’t land you in hot water. For others, brand safety includes everything from what platforms you show your ads on to ensuring you’re not caught off guard by current events. To help you get to grips with this essential topic, this article will try to answer a crucial question: What is brand safety, and why should you care about it?
