- Published:
RTB House’s View on Bidding and Auction Services and the Recent Timeline Updates for FLEDGE Elements
Google has released an article announcing the availability of Bidding and Auction services in the web version of FLEDGE, as well as the status on pending FLEDGE capabilities. These two Google releases could have a major impact on the adoption of FLEDGE in the near future.
- Published:
Earlier Third-Party Cookie Deprecation, Record-Breaking GDPR Fine For Meta, Apple Blocks More Trackers
In this Media Review you can read about Google’s Privacy Sandbox advancements, Meta’s unprecedented GDPR fine, and Apple’s new preventive measures to third-party tracking.
- Published:
RTB House’s Learnings from Privacy Sandbox Tests, Edge Introduces Privacy-Preserving Ads, and More
In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.
- Published:
Another Delay in Third-Party Cookies Phase-Out, CMA Disconcerted
In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.
- Published:
Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy
In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.
