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35 Articles Found
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  • Published:
    13 February 2023

    What is Google’s Privacy Sandbox? The Ultimate Guide

    It might have been delayed, but the end of third-party tracking cookies is coming at the beginning of 2025, and businesses can’t afford to keep pretending otherwise. The good news is that thanks to this delay, there is still a small window of opportunity for companies to prepare for the cookieless future by engaging with the Google Chrome Privacy Sandbox.

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  • Published:
    8 August 2022

    Google’s Updates, FLEDGE & SSPs, Cafemedia on Topics API, DSA & DMA Are On

    In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

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  • Published:
    31 August 2022

    Implementing Cookieless Future: Connecting with Customers Effectively

    Consumer tech companies, like Samsung, operate in an environment with high average order values (AOVs) but long gaps between conversions. This means it is essential to maximize individual sales and build brand loyalty that lasts long after a purchase is complete. Companies can best do this by building direct connections with their customers across a variety of sales channels. However, this means overcoming the challenges posed by the loss of access to third-party cookies in the oncoming cookieless future.

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  • Published:
    8 April 2022

    Łukasz Włodarczyk contributes to IAB Europe’s update guide

    In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.

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  • Published:
    8 March 2023

    Seller-Defined Audiences Analysis Series – Part I: SDA Introduction & Initial Insights

    Have you heard of Seller-Defined Audiences (SDA) yet? SDA was released at the beginning of 2022 by Project Rearc – an initiative that came to life as the IAB Tech Lab’s answer to the impending demise of 3rd-party cookies. Although a year hasn’t passed since its release, SDA has received significant attention in the press and industry conferences and is considered one of the go-to solutions for targeting when the 3rd-party cookie pond dries up.

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  • Published:
    23 July 2024

    RTB House First Impressions on Google’s Informed Choice Framework

    Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

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