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European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.
- Company News
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RTB House Enters Asia-Pacific Markets
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.
- Company News
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RTB House builds up its position in Turkey
RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.
- Company News
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RTB House Appoints 3 Regional Directors
RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.
- Company News
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RTB House Strengthens Management Team by Regional Directors
RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.
- Company News
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RTB House boosts sales team
RTB House – an international tech company developing its in-house tools for buying ads in Real-Time Bidding (RTB) – is extending its sales management force in Poland and Romania. In March, the RTB team welcomed Wojciech Głowacki and Catalin Emilian.
- Company News
Blog about Digital Advertising & Marketing Technology
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Edge Comes to Play in the Sandbox
In this edition of the Cookieless Newsroom, we highlight Microsoft’s deployment of the Ad Selection API in its Edge browser, a tool similar to Privacy Sandbox's Protected Audience API. We also cover a recent academic study demonstrating the suitability of the Protected Audience API for retargeting. Additionally, we report on a landmark European regulatory fine imposed on Google’s MarTech division.
