Two-thirds (63%) of Australia’s digital advertising inventory across all devices is now bought through programmatic or ad network services, according to 2016 data from Pathmatics and Nielsen. Moreover, Australian marketers are the region’s leading proponents of programmatic advertising, Forrester Research study shows.
This represents a growing opportunity for companies like RTB House to establish business infrastructure in Australia and New Zealand. Steve McMahon, an experienced sales and business development manager, will lead operations in the region. In his previous role, he was responsible for driving sales efforts for Criteo in the same region.
“Our entry into Australia and New Zealand is a big step for RTB House in expanding our global presence, especially in the APAC region. This is our sixth APAC global market expansion so far, after Indonesia, Malaysia, Thailand, Taiwan and Singapore. We are seeing strong signs of growth in both Australia and New Zealand and are happy to welcome Steve to the RTB House team. His breadth of experience across the technology industry will help us develop and execute a long-term growth plan. He will be responsible for the strategic direction, operational execution and overall leadership of business,” sums up Jakub Ratajczak, Managing Director APAC.
Steve McMahon, RTB House Country Director, notes that, “The Australian and New Zealand marketers are looking to optimise their inventory and facilitate more effective advertising activities with better return on ads investment. Personalized retargeting at RTB House is powered by deep learning – a leading innovation in artificial intelligence research – which can easily answer these demands. I’m excited about the value we can bring to support local customers by implementing the newest methods to their campaigns.”
RTB House expansion into the Australia and New Zealand markets follows a record-breaking 2016, in which the company grew its workforce by more than 40%, launched operations in MEA region, entered Singapore, and increased revenue by over 140%.
RTB House is one of few companies in the world that has developed and implemented its own proprietary technology for purchasing advertisements in the RTB model (real-time bidding)—a solution in which buyers participate in real-time advertising space auctions. The company operates worldwide and runs 1000+ unique campaigns for global brands in more than 40 markets across Europe, LATAM, APAC and MEA region. The RTB team is made up of over 200 people: performance marketing experts, analysts, sales and customer care specialists, programmers and others.
