About UsNewsletterMarTech TerminologyOpt OutPrivacy CenterJP
Case StudiesResourcesBlogCareersContact us

Blog about Digital Advertising & Marketing Technology

arrow with eye button
  • Deep Learning
Authors
RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

Read Article

Explore Our Main Categories

  • Retail & Ecommerce
  • Digital Advertising
  • Deep Learning
  • Cookieless World
  • Company News
Filter by popular topics
  • All Articles
  • Brand Safety
  • Contextual Targeting
  • Fashion
  • Privacy Sandbox
  • Programmatic Advertising
  • First-party Cookies
Page
  1. 1
  2. …
  3. 3
  4. 4
  5. 5
  6. …
  7. 42
  • Published:
    22 July 2024

    Multitude of Privacy Sandbox Test Results

    This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.

    • Cookieless World
  • Published:
    11 June 2024

    Going for Gold: How to Boost Campaigns in Sports Digital Marketing

    Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.

    It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.

    • Digital Advertising
  • Published:
    6 June 2024

    Netflix to Get Self-Reliant, Publishers Wary of TTD’s New Strategy

    In this Cookieless Newsroom, read about Netflix introducing an extended approach for its programmatic strategy, publishers’ worries over The Trade Desk’s comments concerning “premium” inventory, and other recent pieces of news from the press.

    • Cookieless World
  • Published:
    4 June 2024

    RTB House Enhances Privacy and Regulatory Engagement With New Hire

    Charles Simon joins the independent global AdTech company as VP of Private Advertising Standards.

    • Company News
  • Published:
    13 May 2024

    What Is Targeted Advertising, and How Does It Work?

    It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.

    • Digital Advertising
  • Published:
    8 May 2024

    Another Delay in Third-Party Cookies Phase-Out, CMA Disconcerted

    In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.

    • Cookieless World
  1. 1
  2. …
  3. 3
  4. 4
  5. 5
  6. …
  7. 42

Truly Personalized Marketing

FacebookXLinkedIn

New York

London

Shanghai

Home

Our tech stackIntentGPTCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingFor industriesFor agenciesGamingIn-app

Learn more

CareersAbout UsPartners

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery StatementOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2025 RTB House. All rights reserved.