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  • Deep Learning
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RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    29 October 2024

    Personalized Product Recommendations Without Cookies—Product-Level Turtledove

    In early 2020, Google first announced its intention to retire third-party cookies from Chrome. Despite numerous twists and turns, one thing remains certain: the relevance of third-party cookies is on a downward trend across most browsers, and this will likely affect Chrome as well. This development has marketers worried about the future of personalized and relevant advertising. The good news is they don’t need to be concerned. RTB House has managed to fine-tune Chrome’s new cookieless tool—the Privacy Sandbox—so that it can tailor ads to specific users while protecting their privacy. How is this possible, and what role does the Product-Level Turtledove play in the process? Let’s dive into it.

    • Cookieless World
  • Published:
    15 October 2024

    Driving Sales: Unleashing the Power of Multi-Retargeting

    After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential part of this success, but working with a single ad partner is putting all your eggs in one basket. We’re looking at why working with multiple retargeters allows you to reach more people and drive better campaign performance and business results.

    • Digital Advertising
  • Published:
    10 October 2024

    Google’s Regulatory Hurdles

    This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.

    • Cookieless World
  • Published:
    10 September 2024

    Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House

    Anna Jankowska becomes Executive VP of Global Partnerships

    • Company News
  • Published:
    28 August 2024

    Google's Big Shift

    This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.

    • Cookieless World
  • Published:
    23 July 2024

    RTB House First Impressions on Google’s Informed Choice Framework

    Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.

    • Company News
    • Cookieless World
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