Blog about Digital Advertising & Marketing Technology

The digital landscape evolves at breakneck speed, and yesterday's app marketing tactics quickly become outdated. With mobile users spending 70% of their digital media time in apps and global consumer spending on mobile apps forecast to reach nearly $400 B in 2025, the stakes for effective app marketing strategy have never been higher.
Yet many brands are still operating with outdated playbooks, missing critical opportunities to engage their most valuable audience segments. If your mobile app marketing strategy hasn't evolved beyond basic retargeting and generic messaging, you're likely leaving significant conversions and revenue on the table.

New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market. 

When we began developing large-language models to better inform our retargeting campaigns, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view and we’d like to share what we've learned, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

Artificial intelligence (AI) tools are productivity game changers, but not every AI is suited for every type of task. Some excel at writing copy, others can generate incredible images, and some can help researchers predict the weather. Understanding different types of AI is the key to successfully implementing AI into your workflow. This article will dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.

Generative AI applications are reshaping how organizations tackle marketing, product innovation, and user engagement. From generating new content to analyzing complex datasets, these advanced systems reduce repetitive tasks and unlock fresh perspectives. In this article, we explore key Generative AI examples and outline practical steps to deploy GenAI applications in different sectors, including marketing, healthcare, and finance.

This edition of the Cookieless Newsroom highlights intensifying regulatory scrutiny of Big Tech in Europe and growing momentum around privacy-preserving infrastructure in AdTech. Meanwhile, major platforms like Netflix and Spotify are building their own ad ecosystems to seize more control over monetization.