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  • Deep Learning
  • Digital Advertising
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RTB House Editorial Team
Published:
4 June 2025

Large Language Models Meet Digital Advertising: Inside IntentGPT's Approach

Digital advertising continues to evolve at a rapid pace, driven by technological advances, changing consumer behaviors, and shifting privacy regulations. We recently sat down with Jaysen Gillespie, Vice President of Global Product Commercialization at RTB House, to discuss IntentGPT, one of our most significant recent innovations. Gillespie has been instrumental in leading the development and commercial rollout of this technology, which represents a fundamental shift in how advertisers can understand and act on user intent across the web.

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  • Published:
    4 April 2024

    What is a Supply Side Platform (SSP)?

    Programmatic advertising is the foundation of the modern marketing world. Advertisers from around the world are competing for advertising spots with bids that take under a second. This ecosystem is made up of thousands of moving pieces, and one of the most important are Supply Side Platform, or SSPs. While most readers will have heard the term, they may still ask: “What is an SSP?”
    This is one of the questions which we’ll try to answer today.

    • Digital Advertising
  • Published:
    27 March 2024

    RTB House’s Learnings from Privacy Sandbox Tests, Edge Introduces Privacy-Preserving Ads, and More

    In this Cookieless Newsroom, you can read about RTB House’s early learnings from Privacy Sandbox’s tests, the introduction of Edge’s Privacy-Preserving Ads, regulatory bodies’ beef with the external identifiers, and many more cookieless topics.

    • Cookieless World
  • Published:
    22 March 2024

    We Are Testing The Privacy Sandbox – Here’s What We Learned So Far

    We are already two months into “Mode B” testing of the Privacy Sandbox, with 3rd party cookies blocked on 1% of Chrome browsers worldwide. As part of our efforts to ensure the advertising industry retains effective tools without third party cookies, we have been actively experimenting with Privacy Sandbox tools. The results so far are encouraging, but there remains much to do.

    • Cookieless World
  • Published:
    11 March 2024

    What is a DSP?

    The marketing ecosystem is filled with intricate moving parts, and one of the more confusing ones is the DSP, leaving many marketers asking themselves, just what is a DSP anyway? Well, as a Demand Side Platform, or DSP, we here at RTB House are well-placed to answer that question for you. This article will answer that question, explain how a Demand Side Platform works, and what its role in the often complicated digital marketing landscape actually is.

    • Digital Advertising
  • Published:
    4 March 2024

    Is it Possible to Use First-Party Data in a Cookieless Environment?

    Welcome to the era of the cookieless world, where the landscape of digital advertising is undergoing significant changes. With the imminent phase-out of third-party cookies, the role of first-party data is becoming increasingly crucial. In this article, we’ll delve into how advertisers are navigating this shift and harnessing first-party data to fuel retargeting campaigns effectively. Let’s take a look at innovative solutions like OBTD (Outcome-Based Turtledove) and delve into practical use cases and technical details in this evolving digital ecosystem.

    • Cookieless World
  • Published:
    20 February 2024

    CMA’s Privacy Sandbox commitments, IAB Tech Lab’s GAP reports, and more

    In this Cookieless Newsroom, you can read about the recently released Privacy Sandbox commitments report by CMA, Privacy Sandbox GAP analysis report, and many more cookieless topics. There has been a whole lot happening around cookieless in the last few years. However, as Chrome deprived the first batch of its users of third-party cookies, cookieless-related activity in MarTech intensified. That’s why we decided to change the format of our updates, so that you’re supplied with more information in a more concise manner. On top of that, we rebranded our regular publications of “Cookieless Newsroom” to better reflect our mission behind creating them. We sincerely hope they’ll help you stay informed in the ever-changing cookieless era.

    • Cookieless World
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