- Published:
RTB House Increases Role with Prebid.org as Technology Member
Warsaw, 1 February 2023 – RTB House, a company providing cutting-edge ad-buying solutions which use proprietary Deep Learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner.
- Company News
- Published:
Why Should a Data-Driven Approach Be the Foundation of Your Marketing Strategy?
Whether it’s Google searches, site analytics, or device usage statistics, we collectively create 2.5 billion gigabytes of data every single day. By adopting a data-driven approach, companies can make better decisions, build deeper connections with their customers, and build better products.
However, the sheer volume of information can be disorientating, and it is easy to get lost in the noise. Fortunately, you’re not alone. In this article, we’ll be your guide to the world of data-driven strategies, and help you navigate your way through these deep waters.
- Digital Advertising
- Published:
How Brands Can Leverage MarTech Advances to Kick off 2023 with a Sales Bump
As a new year dawns, many of us are looking toward 2023 with trepidation. A potent cocktail of skyrocketing inflation, a looming recession, and general global instability has created a difficult environment for companies in almost every industry. However, things aren’t as bad as they seem, and if companies can take advantage of the evolving MarTech trends, they can thrive despite the adversity.
- Digital Advertising
- Published:
Marketing Minds: Making 2023 the Year of Inspiration
Every January, many of us lay out our plans to make the coming twelve months “the year of…”
What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?
- Digital Advertising
- Published:
Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others
In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.
- Advertising Privacy Updates
- Published:
The Top Five MarTech Trends to Watch for in 2023
It’s that time of year again. The RTB House Team is closing the door on 2022, and our marketing team has been enthusiastically sharing their predictions about 2023. Fortunately, our writing team was there to take diligent notes and turn them into some useful marketing trend insights!
So grab yourself a warm beverage, and let’s take stock of where we ended up in 2022, and where marketing trends are going in 2023.
- Digital Advertising
