RTB House Editorial Team

Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?

While we would never discount the importance of data—we did implement Deep Learning in all our marketing solutions after all—another essential marketing skill is mastering the art of timing. Marketers who understand how to tie their campaign into key events and conferences will have a natural edge. However, marketing events aren’t just about conferences, but also important milestones during the year that marketers can use to define their strategies and to build campaigns that stand out. To help you get orientated, we’ve prepared a marketing events calendar for 2025.

Let’s jump in and take a look at the top marketing events in 2025, and how you can leverage them to your advantage.

Artificial intelligence has been revolutionizing the marketing sector for some time now. If you work with online classified ads, you should consider leveraging Deep Learning. This technology allows companies to promote their products and services more efficiently. Read our article, to learn more about classified ads and the use of Deep Learning.

Consumer tech companies, like Samsung, operate in an environment with high average order values (AOVs) but long gaps between conversions. This means it is essential to maximize individual sales and build brand loyalty that lasts long after a purchase is complete. Companies can best do this by building direct connections with their customers across a variety of sales channels. However, this means overcoming the challenges posed by the loss of access to third-party cookies in the oncoming cookieless future.

On March 7, 2023, Publicis, one of the world’s largest marketing and communications organizations, welcomed RTB House experts for a seminar centered on Deep Learning-powered campaign solutions. The well attended event took place in Seoul and was presented by members of the RTB House Korea Sales, AM and Inventory team, Josh Jang, Jieun Yang, Taekyung Kim, and Semi Hong.

In early March, the European arm of the Interactive Advertising Bureau, IAB Europe, released the latest update to their Post Third-Party Cookie Era guide.