RTB House Editorial Team

Both companies and customers are undertaking substantial preparations to make the most of Black Friday. Some consumers consider which things not to buy on Black Friday and which they need and will purchase on this occasion. Marketers and sales specialists are racking their brains to establish what sort of approach will bring their companies closest to meeting their business goals. Others have already started thinking that Black Friday is not worth the effort. Is this true? Here are 5 things you need to know to increase Black Friday sales volume.

More and more brands are investing in streaming video ads to promote their services. However, high quality videos are just the beginning. To ensure the success of a video marketing campaign, you should consider leveraging contextual targeting.

Do you want your brand to be seen by your potential customers? Sharing different types of content on the Internet is one thing, but actually being visible to users is another. How can you increase brand visibility and distinguish your marketing efforts from competitor’s campaigns? By building brand visibility with exceptional video ads.

AI-based techniques enable companies to present the right content, to the right audience and at the right moment. It is crucial for the success of any brand and allows you to optimize your marketing budget allocation. In order to use your resources wisely, you have to monitor your branding campaigns’ performance, and that is where metrics such as VCR or CPCV may prove useful.

Advertising on the Internet has changed a lot since the first banner ad appeared on the web. At present, programmatic advertising offers many interesting techniques that can be leveraged to promote your brand. What are the benefits of programmatic display ads? Read our article to learn more.

Although contextual targeting is nothing new, its combination with the potential offered by programmatic can open up completely new possibilities for almost every company. Take the execution of marketing campaigns to a whole new level. Support the achievement of assumed objectives and at the same time ensure the effective use of the budget allocated for this purpose. How does contextual targeting in programmatic work? What benefits can be expected from combining the two tactics?