RTB House Editorial Team

Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

A recent Harvard survey points to an expected 8.6% rise in home renovation and maintenance spending throughout 2022. Such a rise in a single year would usually be unheard of, but it is actually part of an ongoing trend in the home and garden domain. According to Statista, there has been a 20% growth in the H&G market in the last two years and it will be worth 1.6B USD globally by 2025.

After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential part of this success, but working with a single ad partner is putting all your eggs in one basket. We’re looking at why working with multiple retargeters allows you to reach more people and drive better campaign performance and business results.

Retargeting is a great way to reconnect with users and ultimately convert them into paying customers. However, you’re competing with other businesses for the same users’ attention. In this article, we’ll walk you through our top five retargeting strategies and how you can use them to maximize the success of your retargeting campaign and meet your business goals.

In an environment where customers have countless ways to engage with a product before purchasing, we need to rethink how we approach marketing activities. To achieve this, marketers often use a concept coined by Google called the “Zero Moment of Truth” (ZMOT). This represents the moment when customers engage with a product or service online before they make any commitments to purchase it.

Making the most of ZMOT is the key to a successful marketing strategy, particularly regarding retargeting, and this article will help you understand how to do just that.

Many of the world’s biggest brands choose to deploy a multiple retargeting strategy (using more than one retargeting vendor in combination) because it delivers a host of benefits like larger audiences, more efficient advertising, and a higher return on ad spend. Despite the advantages, or maybe because of them, it can be tempting for organizations to wonder exactly how much value, in isolation, each provider brings.

But is a straight comparison, as seen with head-to-head testing, a strategically sound approach, or should brands be focusing on the wider picture of true added value? Let’s investigate.