RTB House Editorial Team

The world is opening up again and people are hungry for new and unique travel experiences. There is cautious optimism in the industry; however, the effects of the pandemic are still keenly felt in marketing budgets. OTAs and other travel industry players need to spend money wisely on digital campaigns and make the most of the opportunities that are presenting themselves. Read more about OTAs marketing.

To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.

Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.

A recent Harvard survey points to an expected 8.6% rise in home renovation and maintenance spending throughout 2022. Such a rise in a single year would usually be unheard of, but it is actually part of an ongoing trend in the home and garden domain. According to Statista, there has been a 20% growth in the H&G market in the last two years and it will be worth 1.6B USD globally by 2025.

After your business has spent time and money on R&D, production, and getting your products into the store at the right price, the difference between success and failure is rooted in how effectively you can let the right customers know about your offers. Working with a retargeter is an essential part of this success, but working with a single ad partner is putting all your eggs in one basket. We’re looking at why working with multiple retargeters allows you to reach more people and drive better campaign performance and business results.