RTB House Editorial Team

Observing the development of the current situation in Ukraine, and due to the overall global sanctions being imposed, we have decided to suspend all our operations in Russia with immediate effect and until further notice.

The marketing ecosystem is filled with intricate moving parts, and one of the more confusing ones is the DSP, leaving many marketers asking themselves, just what is a DSP anyway? Well, as a Demand Side Platform, or DSP, we here at RTB House are well-placed to answer that question for you. This article will answer that question, explain how a Demand Side Platform works, and what its role in the often complicated digital marketing landscape actually is.

Sports brands were already trendsetters but their relevance has increased over the last two years as lifestyles have changed. People have become health conscious and are actively taking part in fitness and well-being activities. Meanwhile, the global shift away from offices (and from more formal officewear) has turned sports clothes manufacturers into the de facto tastemakers of the entire fashion industry.

Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

Although branding campaigns are usually conducted on a large scale, still the key element determining their success is reaching the target group effectively. It is therefore extremely important to properly define the audience and then choose the marketing channels that allow you to reach them in the most effective way.

It is also worth reaching for technology that can significantly facilitate the task and help to use the budget most effectively. What do you need to remember when planning a branding campaign?

Modern advertising is powered by Artificial Intelligence and advanced analytics, which allows marketers to provide more relevant content to potential customers. However, just two decades ago, marketers had no such advantage. So what is programmatic advertising, where did it come from, and how does it work?