RTB House Editorial Team

Retargeting is a marketing tactic that lets brands show ads to potential customers who visited a website but left without buying. By reconnecting with people who have already shown interest in a product or service, retargeting helps businesses encourage shoppers to finalize sales and lift return on ad spend. Consider this your guide to retargeting. It covers how the tactic works, the main types of campaigns, and how Deep Learning provides a clear advantage in personalization.

The most competitive industry just went up a notch. On top of what is already the most dynamic industry in terms of competition and fluctuating consumer tastes, you now have heightened geopolitical turbulence that is rocking supply chains and margins. This equates to more pressure than ever put on digital fashion marketers to implement the latest technology and strategies to accelerate stock flow and revenue. This article highlights a range of tips to optimize inventory and orchestrate increased conversions.

In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.

Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

In this Cookieless Newsroom, you can read about the recently announced third postponement of the third-party cookies deprecation, the freshest Privacy Sandbox commitments report by CMA, and more cookieless topics.

In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.