RTB House Editorial Team

Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

Whether it’s making a bank transfer, learning a new language, or just watching TV on the bus, there is almost certainly an “app for that.” Mobile apps have become an essential part of how many of us interact with each other and businesses. As we spend more and more time engaging with our phones, the performance of a mobile app can make or break a business, and many are turning to app retargeting to find a way to better connect with their customers.

Let’s jump into the world of in-app retargeting and discover if it’s right for you and your business.

Way back in the late 19th century, the U.S. merchant John Wanamaker coined the often-quoted phrase, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half.” It was true then, and it’s still true for many businesses today. But, if you do want a clearer picture on where to best focus your budget, there are sophisticated digital tools out there now that can help. But which tools and methodologies should your brand use?

The world is opening up again and people are hungry for new and unique travel experiences. There is cautious optimism in the industry; however, the effects of the pandemic are still keenly felt in marketing budgets. OTAs and other travel industry players need to spend money wisely on digital campaigns and make the most of the opportunities that are presenting themselves. Read more about OTAs marketing.

To do a job well, you need the right tools. With better technology, we can evolve and build a better world around us. And with personalized retargeting for home & garden, any home improvement organization can evolve at pace.

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.